L01: Analysis of YouTube

You Tube (https://www.youtube.com)
Website Review

You Tube
A)
YouTube’s purpose is to provide entertainment and eduction to users provided by creators . To get content for the users they pay partners using money form adverts shown on there videos this                                  means that it is a job to make and upload videos. Therefore, YouTube can also be classed as a E-Commerces.
B)
For You Tube to provide users with lots of different options for there website. If you are a YouTube creator you can upload, edit how your channel looks and what people can see, they also show your analytics of videos to see who’s watching and how they are. They also offer advice a tutorial for creators to grow and make there channels.
For the consumers of YouTube make easy to watch videos quickly. The content they provide lots of different types of videos this is from videos to but to educational video and videos of cats. They look to see which channels subscribe to and let them post on their feed along with similar and popular videos. This is part of Web 3.0 and this is done by tags on videos and search and watch history.
C)
YouTube has very nice user experience. They have lot of white space, they have done this because if the pages was full it would be very hard to look though the videos and find what the user wants to watch. Adverts are main feature of YouTube as they quite often have a banner on the main page, because google ad-words have access to YouTube they can target people they want.
Its very easy to find  get around YouTube if you see a channel you like you can subscribe so you see more of their content or select a video you want to watch later.
They have a drop down so you can get to different feature of YouTube to make It quick and easy, along with this they have a search bar witch will provide users with the top matches for what they have searched for.
D)
They are many features of You Tube but their main feature is that they store VOD provided and made by users. On You Tubes home screen VOD have a thumbnail so you can see what is happening in a video this is usually set by the person who uploads the video.
In the drop down bar you have 5 pages; Home, my channel (if you upload videos), Subscriptions (which channels you watch), History (to view videos that the user has recently watched) and watch later (this is an option on a video is you want to watch it but not at that time.
You Tube have a search bar this allows you to find videos and channels. Users then can filter the there search for; quality and format of video, length, upload date.

For users  who have channel there is tones of features. On the most important of these is the upload, if you are mac user you can drag and drop the video file you want to upload then edit how the video is labeled. Another important feature of this channel is that you can view your analytics, this allows you the user to see: who’s is subscribed to them, how many people are view there video’s, how much money they are making, how long people are view there videos for, where people are viewing there video, people demographics of the people who are watching the users video. How many subscribes they have and likes/dislikes on there videos. Another feature for users with a channel is to edit how it looks on the home screen by choosing a banner and selecting videos to play when someone opens the channel home page.
E)
The main benefits of YouTube, for the contributors is to that you can make money from the content that you upload. For user the you can watch educational videos and connect with other people from around the world. User can benefit from content by learning and socialising.

F) They provide VOD that users can watch for entertainment. And for users that upload they give help and records for them along with giving them money based on how popular they are.